Sep 9, 2012 9:00am PDT
live there, right? so there's no search engine optimization. there's nothing you can find on google in terms of what people say in your neighborhood. you have to prove that you live within those boundaries and then you get access. >> but still, you're not completely safe. your address is out there. some of the people that are lingering and looming on some of these trails probably live in that neighborhood and do have access to nextdoor. they may have criminal records. they may be a sex offender. is it possible for you to make sure that those people do not, you know, get into this community? because they can easily stock people. >> there are two things. first of all, the only thing you're required to reveal about yourself is your name and your street name. you don't have to reveal your exact street address. the sex thing is, when it comes to addresses of sex offenders, we've integrated 350 state databases of those address and if you try to join from one of those addresses, we don't allow you to do that. so we've done a lot of work to make this as safe and intimate a place as we can.
Oct 27, 2012 2:30am PDT
analytics to focus limited resources on what actually works. >> if i am going to do search engine optimization to drive traffic to my site, what's going to be the one matrick that's going to prove that this is working to me? then you want to go into analytics and figure out how you can measure that. never do a thing online unless you are measuring it. if you are going to spend one penny and you are not measuring it, you are in the right place, las vegas. you might as well gamble. >> being intentional about everything you do online is also something mark senacola, president and ceo of banner view.com stresses. >> it is not just about digital or offline strategy. you have to have an integrated strategy to get the most benefit. viral marketing is one of those ways you can do that. at the same time, it is not just about posting that crazy cat video. it is more about bringing it into the real world and how you can meld those two together to get the most success for your campaign. >> with a lot on the agenda, more was covered than admittedly, most of us can wrap our heads around. overal
May 4, 2012 6:00am PDT
isn't enough. there are a lot of seo principles, search engine optimal principles with writing, i have found the skill level is lacking. >> i was reading we exchanged e-mails yesterday and i was noticing even the applicants you're getting, they can't write, which is depressing to me. >> yes. i like to say that writing is a lot like singing and everyone thinks they can do it well but few can. if you have seen an audition of "american idol," there are a lot of william hungs in the writing world as well. >> a big proesh lem than just finding qualified workers. props a problem with the educational system as well, it should be a cinch to learn how to write. >> but it isn't. >> you learned that your whole life. >> right. we have people who apply for work with us who have creative writing degrees and enlish degrees and who have blatanter ors in their cover letter. and every word counts with our company. we're sending out press releases that are highly visible. one word can make a difference between when we get sued or our clients get sued or pr goes as planned. kind of a high-risk environment
Oct 9, 2012 1:00am EDT
they can. search engine optimization, indexing their site, a robust marketing campaign, which we did not do. that will include social a medimedia. the problem i have is we have an oversaturation of youth and adolescents in the social media space. there is potential exposure to this form of illicit marketing that is not controlled and could indicate or relate to nonprescription use of medications, which is a public health crisis right now in the u.s.. i think they ever -- they are very dynamic in the marketing. i think social media is a very important aspect of that. it is relatively cheap. because social media relies on friends and links and stuff like that, you tend to take the information more at face value. james is doing some great work on social media and social networking. this is an emerging form. i do not think they are limited to that space. on the second question of china, this is preliminary results. what i think is interesting from the standpoint of how the data cannot, russia and china are known to be counterfeit sources. the u.s. is the largest consumer of prescription drugs a